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I think that commercially, valentines is definatly geared more towards women. I mean, what construction working guy wants roses delivered on valentines day? But, not holding to tradition, I deliver my man both flowers and balloons almost every year on valentines day, at work, in front of his co-workers.
Last year, I teased him that I had ordered him a singing telegram, and when the really old guy delivered his balloons, the guy looked at him all serious, and said, "And now, I have to sing to you."
Nick about died, before the guy started laughing, and told him he was only kidding him. It was all in good fun. He also got a teddy bear dressed up as a wizard.
Stores in general advertise the stuff they get for the day: heart shaped boxes of candy, singing dancing stuffed animals, sexy night gowns, candles, and flowers. Overall, those gifts appeal more to the female group.
It'd be nice to see more valentine gifts geared towards men, but honestly, while it's cute sending your male lover interest a teddy bear, what's he most likely to do with it after the day is done?
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