i've seen a bunch of ads for both men and women to buy for their bf/gf online, however you are right in saying the radio/tv really has the hype mainly over what to buy the girl...I personally just love a nice massage and sex or something on valentines day (or any other day lol), it really isn't all about money..not to say I don't enjoy to receive things here and there.....but the day of love has really turned into another commercialized big what to do, just like christmas has....

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Xs and Os,
Kristin